The Meanings of Appleiness

I’ve never worked at Apple and know very few people who did. Nevertheless, I read Adam Lashinsky’s book and enough Folklore.org that I think I can get away with replying to the Meaning of Googliness with the following:

Googliness means

Appleiness means

Doing the right thing

Doing the best thing

Striving for excellence

Striving for greatness

Keeping an eye on the goals

Keeping both eyes on your task

Being proactive

Being obsessive

Going the extra mile

Going to the moon

Doing something nice for others, with no strings attached

Doing everything for the user

Being friendly and approachable

Keeping your mouth shut

Valuing users and colleagues

Valuing functions other than your own

Rewarding great performance

Punishing failure

Being humble, and letting go of the ego

Keeping your mouth shut

Being transparent, honest, and fair

Keeping your mouth shut

Having a sense of humor

Never writing a post on what Appleiness means