Apple Services in Europe: Scale and Growth

Apple offers an answer.

Since October 2023, Apple has been reporting the average monthly users of the App Store in 27 EU Member States. The reports are updated every six months.

I took three samples spanning 2023 to July 2024 to observe the evolution of the market.

A few notes:

• The list is complete including all member countries, with a combined population of 450 million people.
• The resolution is 1 million users per country which I assume to be rounding down. That is, if a country has 3.8 million users, it’s reported at 3 million and .8 million is reported as “under 1 million”
• For this reason the error is an undercounting error.
• Some estimates are made to reflect this error when looking at the trajectory over time.

The samples I used yield the following user totals:

The totals are in millions.

Discussion

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