My Patrix site
Personal Computer
The history of the Personal Computer market (since 1981) is shown below: Note that I added a forecast for 2015. Data from Gartner shows Windows PCs declining at a 6% rate in Q1 with a full-year forecast of -2.4%…
Author
Farshad
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The Critical Path #146: Bob Moesta
Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase. via 5by5 | The Critical Path #146: Bob Moesta. This is very important. You should listen.
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How will we measure Apple’s Watch success?
It won’t be easy. The company will not be reporting the Watch segment revenues or (presumably) unit sales and therefore we won’t have an accurate unadulterated view of the business. In addition, the large number of…
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Luxurious
Apple’s new watches are priced in a pattern unlike any of the previous pricing models for Apple products. Previous pricing models for iPhone, iPad, Mac and iPod were typically structured around storage differences. The…
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The Critical Path #145: Arbitrage
Back from the Apple Watch event, Horace gives his trip report discussing watch pricing and what we now know of how Apple intends to sell them. What cognitive illusions might come into play as people consider the watch?…
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Asymcar 22: The Goddess
The incomparable Citroen DS (French homophone: déesse), 60 years old this year. Hydropneumatic, self-levelling suspension aerodynamic and interior design efficiency, swiveling headlights, novel construction methods.…
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Peak Cable
Paying for TV has been a curious consumer phenomenon. There was a time when TV was free to consumers. It was delivered as a broadcast over-the-air and paid for either by commercials (US mostly) or by taxes on viewers…
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The Critical Path #144: The Hookup
Horace and Anders discuss Apple’s brand reorientation from the intellectual and analytical to the emotional and instinctual. Moore’s Law is fundamentally incompatible with luxury so new measures are necessary. What…
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The Critical Path #143: Moving Parts
Horace and Anders discuss the design of Gordon Murray and what it might take to enter the automotive industry. Is an integrated strategy the only way? What job would an Apple car be hired to do? via 5by5 | The Critical…
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Conversations with Apple’s brand
According to Folkore, in 1981 Apple took out a two page ad in Scientific American which explained that whereas humans cannot run as fast as other animals, a human on a bicycle is the fastest species on earth. Jobs had…