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Research

  1. Apple’s Fourth Calendar Quarter 2020

    · · Research

    As a rule, I don’t like to make a forecast for Apple’s performance during quarters where there is no guidance. There is a good reason why there is no guidance. The management does not feel confident that there is enough…

  2. App Story

    · · Research

    App Store spending was $1.8 billion in the last week of 2020, up from $1.42 billion the previous year —an increase of 27% vs. an increase of 16% from the previous year. On 1/1/2021 App Store spending reached $540 vs.…

  3. Apple in mid-2023

    · · Research

    The Apple product line-up for 2023 is almost completely decided. This is not conjecture but simply an observation of the lead times for developing the types of products that Apple offers. The integration of hardware,…

  4. Post PC

    · · Research

    Remember the Post-PC era? The term Post-PC was first coined by MIT scientist David D. Clark in 1999 and was quickly adopted by both Microsoft’s and Apple’s former CEOs. Jobs popularized the term “post-PC” in 2007 (the…

  5. Apple’s Ecosystem+

    · · Research

    According to one estimate, in 2019 Apple’s ecosystem was approximately $519 billion. This includes both transactions that Apple handles, such as paid apps, as well as purchases and other economic activity that happened…

  6. Apple Watch at 5

    · · Research

    The latest Apple Watch has a blood oxygen sensor which measures the wearer’s oxygen saturation (SpO2). Oxygen saturation is the fraction of oxygen-saturated hemoglobin relative to total hemoglobins in the blood. If the…

  7. The iPad at 10

    · · Research

    The iPad was launched in April 2010, about three years after the iPhone. Followers of the company will know however that the iPad was designed first, starting sometime in the early 2000s. The iPad was the prototype touch…

  8. Subscribe Again

    · · Research

    In March 2016 Ben Bajarin and I put on an event called SUBSCRIBE where we asked, among other things, Now is a good time to look back on that event. For the keynote I prepared a model which predicted the mobile ecosystems…