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Research

  1. The Battle for The Wrist

    · · Research

    The Apple Watch offers a hierarchy of surfaces onto which software can compete for attention: These surfaces are arranged in a hierarchy where the highest is the most accessible and the lowest is the least accessible. In…

  2. The Watch

    · · Research

    Before its launch, I said that the Apple Watch would be as much a watch as the iPhone is a phone. Recall that when the iPhone was launched it was anchored on three tentpoles, one of which was being a phone and that when…

  3. Personal Computer

    · · Research

    The history of the Personal Computer market (since 1981) is shown below: Note that I added a forecast for 2015. Data from Gartner shows Windows PCs declining at a 6% rate in Q1 with a full-year forecast of -2.4%…

  4. How will we measure Apple’s Watch success?

    · · Research

    It won’t be easy. The company will not be reporting the Watch segment revenues or (presumably) unit sales and therefore we won’t have an accurate unadulterated view of the business. In addition, the large number of…

  5. Luxurious

    · · Research

    Apple’s new watches are priced in a pattern unlike any of the previous pricing models for Apple products. Previous pricing models for iPhone, iPad, Mac and iPod were typically structured around storage differences. The…

  6. Asymcar 22: The Goddess

    · · Research

    The incomparable Citroen DS (French homophone: déesse), 60 years old this year. Hydropneumatic, self-levelling suspension aerodynamic and interior design efficiency, swiveling headlights, novel construction methods.…

  7. Peak Cable

    · · Research

    Paying for TV has been a curious consumer phenomenon. There was a time when TV was free to consumers. It was delivered as a broadcast over-the-air and paid for either by commercials (US mostly) or by taxes on viewers…

  8. Conversations with Apple’s brand

    · · Research

    According to Folkore, in 1981 Apple took out a two page ad in Scientific American which explained that whereas humans cannot run as fast as other animals, a human on a bicycle is the fastest species on earth. Jobs had…

  9. The Analyst’s Guide to Apple Category Entry

    · · Research

    Understanding Apple’s intentions seems to be a popular parlor game and there are many attempts at divining intention from data and market study. These attempts at market research for answers are futile because Apple does…