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  1. How much does it cost to manufacture an iPhone?

    · · Research

    An iPhone generates approximately $650 in revenue for Apple. This figure has remained fairly steady over time. Using deduction from overall margins, it’s possible to estimate the gross margin on the product to be around…

  2. The opportunity cost of Windows Phone

    · · Research

    The global mobile OS market shares for Q4 shows a continuing (but diminished) leading share. At the end of last year Android’s unit share reached 51% which is down from about 57% during the third quarter. iOS reached…

  3. The iPhone opportunity: a visual update

    · · Research

    In yesterday’s talk Tim Cook described the opportunity he felt Apple faced. To readers of this blog this opportunity has been regularly illustrated, at least on a quarterly basis. Here is the iPhone opportunity relative…

  4. Tim Cook on the "Law of Large Numbers"

    · · Research

    Q: 37 million units of iPhones shipped. When do we run into the Law of Large Numbers? What are the growth opportunities coming up? A: 37 million is a big number. It was a decent quarter. It was 37 million — more than…

  5. The world's biggest startup

    · · Research

    Last year we began offering revenue and operating income comparisons between Apple and Microsoft. It was becoming evident that the iOS franchise was beginning to overtake both in revenue and profitability the Windows…