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Theory

  1. The face and the brand

    · · Research

    In the five years since the iPhone launched, Apple created a total of 35,852 retail jobs. Some of those jobs came from new store openings. The total store count went from 172 to 361, more than doubling. But the growth in…

  2. The evolution of the computing value chain

    · · Research

    The history of personal computing has come to be defined as the history of Microsoft. At least since 1981 Microsoft’s operating systems have been the consistent market share leaders, and by a very large margin. That is…

  3. The highway to hell

    · · Research

    A glance at Nokia and RIM’s market values today shows that they are both valued below book. With respect to RIM, The company’s share price has collapsed in the past year, and it is now only valued at about $5.4 billion,…

  4. Shipped and sold: A brief introduction

    · · Research

    Markets are difficult to measure. Mainly because the information is not easy to obtain and that which is obtained is not made public. Collecting, analyzing and filling in the gaps is big business with many firms involved…

  5. Apple at $600. Who knew?

    · · Research

    Apple’s share price has increased rapidly in the last few weeks. The rise to $600 was swift and broke the pattern of slow growth the the stock was able to obtain over the past few years. The level, however, shouldn’t…