Jony Ive Advises Ferrari on the Luce

The design language suggests a computing interface.

The Ferrari Luce’s interface is designed with clear organisational principles. Controls and displays are grouped functionally, with the most essential commands and feedback directly in front of the driver.

Source: Ferrari. A rather content-free video shows Sir Jony.

Update: More details here: Top Gear

NB: Unlike most consultants, Jony seems to have had some influence. It’s also refreshing that a car is now being designed with a minimum of touchscreens. My 1983 Saab 99 starts to look good.