Tim Cook: Apple just had best launch week ever for first-time Mac customers

And it’s not even Christmas

Apple’s CEO Tim Cook today said the Mac just had its “best launch week ever for first-time Mac customers,” which suggests that the new MacBook Neo has been a hit with customers buying their first laptops or switching from Windows.


Apple released the MacBook Neo last Wednesday, March 11. In the …

Source: MacRumors

NB: See my recent note on the history of the Mac. We need to wait to hear if the language of “half of customers new to the Mac” changes. The churn has just begun. It reminds one of the Mac v. PC ad campaign.