iPhone sales continue to surge into February – Bernstein

Apple’s iPhone continued strong sales in February

Apple’s iPhone continued strong sales last month, thanks to the popularity of the iPhone 17 line, Bernstein analysts wrote in an investor note on Monday.

According to the report, global iPhone sell-through increased 26% year over year in February. Overall, the analysts say iPhone 17 unit sales are up 20% versus last year’s iPhone 16 through September and January.

The base model iPhone 17 accounted for 39% of that growth, while the iPhone 17 Pro Max made up 21% of the increase.

Average selling price, or ASP, also climbed in February, growing 6.9% year over year. So far, ASP has improved each month since the iPhone 17 launched in September, with the exception of October, Bernstein said.

The analysts said China provided the biggest boost to ASP, with growth of 20.2% year over year.

Source: Yahoo Finance

NB: Guidance provided by management was at the end of January and thus February was well within sight.

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