iPhone vs Android Switching Rates

Bitchin’ ain’t Switching

SellCell’s Smartphone Loyalty Survey 2026 shows iPhone and Android loyalty at record highs, but Android users still switch more.

Key findings

• iPhone loyalty stands at 96.4%, up from 91.9% in 2021
• iPhone switching stands at 3.6%
• Android loyalty stands at 86.4%, with switching at 13.6%
• Android users are nearly four times more likely to switch than iPhone users
• Samsung loyalty stands at 90.1%, up from 74% in 2021
• Samsung switching stands at 9.9%
• Google loyalty stands at 86.8%, up from 65.2% in 2021
• Google switching stands at 13.2%
• The loyalty gap between iPhone and Android now stands at 10 percentage points
• Price and value are the biggest drivers of switching
• Technology is the second biggest driver
• Overall, loyalty has increased across all major brands since 2021

Source: SellCell.com Blog

NB: I did a deep dive into the data and came up with graph above. The original report shows intention numbers which seem quite high. For instance, the net switching rate between iOS and Android is 10% in favor of Apple. This would imply that the entire user base would flip in 10 years. It would also imply…

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