Indonesia Smartphone Shipments Fall 9% YoY in Q1 2026; Premium Segment Surges

30% growth for the Premium segment; entry level (<$150) declining 19%. In a declining market. Apple seems to be booming.

• Indonesia smartphone shipments declined 9% YoY in Q1 2026 as consumers delayed upgrades.
• OPPO maintained its top spot during the quarter, despite a 24% YoY drop in shipments, helped by an expanded mid‑range portfolio that cushioned the impact of rising component costs.
• Xiaomi led the market with a 21% share by leveraging entry-level upgrades and a stronger retail presence.
• Samsung drove 8% YoY growth through stable supply management and premium S26 momentum.
• Premium (>$600) smartphone shipments hit a record high with 8.3% share of the total market, while the entry-level tier (<$150) plummeted.

Source: Counterpoint Research

NB: The “Others” captured a 16% share in Q1 2026, up f…

The rest of this post is for Asymco members. Continue reading on asymco.com.