iPhones sales in China grew 3% year-over-year over the May Day holiday

3% growth in a 16% declining market

China’s smartphone sales declined 16% year-over-year (YoY) around the May Day holiday, mainly due to higher memory-driven prices dampening upgrade demand, according to new data from Counterpoint Research.

However, Apple grew 3% YoY during the May Day period, although it experienced a typical sequential slowdown as the iPhone 17 lineup entered a more normalized demand phase amid intensified competition, notes the research group.

Counterpoint says Apple is going through seasonality with competitors offering launches in April. The iPhone 17 lineup entering a more normalized demand phase following a robust six-month run.

Source: MacTech.com

NB: May Day holiday is a substantial 5 day sales event. The iPhone was up against a set of new product launches but still managed to grow while the market declined. It’s a remarkable story. Apple guided to similar growth for the June quarter as for the March quarter. Signals are coming in that this is not a fluke.