The App Store Annual Fraud Prevention Analysis

Just in time for WWDC, hello industrious eurocrats!

In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions, adding to a total of more than $11.2 billion in the past six years.

Here are the highlights:

• 1.1 billion+ fraudulent customer account creations rejected
• 138,000+ fraudulent developer enrollments rejected
• 28,000 illegitimate apps on pirate storefronts detected and blocked
• 9.1 million+ App Store submissions reviewed
• 2 million+ app submissions rejected for failing to meet Apple’s standards
• 371,000+ app submissions identified as spam, copycats, or misleading
• 443,000+ app submissions cited for privacy violations
• 1.3 billion+ ratings and reviews processed
• Nearly 195 million fraudulent ratings and reviews blocked
• Nearly 7,800 deceptive apps prevented from appearing in App Store search results
• Nearly 11,500 potentially fraudulent apps stopped from inclusion in App Store charts
• $2.2 billion+ in fraudulent transactions prevented
• 5.4 million+ stolen credit cards prevented from being used
• Nearly 2 million user accounts banned from future transactions

Source: Apple Newsroom

NB: Do alternative app stores provide similar fraud prevention Analysis? Does the European Union review these analyses to determine how their citizens are protected. In the alternative, is the EU benefit analysis of users end at arbitrary market access metrics? I don’t hear much about alternative App Stores and their popularity. Quelle surprise!