Apple’s Q1 iPhone sales in Africa grew 44%

Overall smartphone shipments in Africa dropped 12%

According to Counterpoint Research, overall smartphone shipments in Africa dropped 12% year-over-year in Q1 2026. Factors like rising fuel prices, memory cost-driven price increases, and the region’s extreme price sensitivity contributed to the slowdown. Yet, iPhone sales bucked the trend, growing a robust 44% year-over-year.

Source: MacDailyNews

NB: Apple does not adapt to markets. Markets evolve to become Apple markets. It’s only a matter of time.

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