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Research

  1. June Quarter Expectations

    · · Research

    22% EPS growth is implied. We expect our June quarter total company revenue to grow by 14%-17% year-over-year, which comprehends our best view of constrained supply. On iPad, keep in mind, we face a difficult compare…

  2. Will Apple Silicon Tackle Memory?

    · · Research

    Asked by Ian Hobson Q: Will Apple evolve to make their own memory chips, or manufacture compute chips instead of just designing them? Will they go much more vertical? It’s a possibility — capability is not willingness to…

  3. The great memory panic of 2026

    · · Research

    Office Hours question asked by by Ian H. on May 1, 2026 Q: Memory prices could move from 15% to 40% of the BOM of a device. This seems incredible. So how can Apple deal with this? This has been on people’s minds now for…

  4. Integration, culture and market creation

    · · Research

    The Asahi Shimbun Interview Part 1 Horace Dediu / Takeshi Narabe & Dylan Weir / Asahi Shimbun Interview, April 2026 Takeshi Narabe On the secret of Apple’s success, you have previously noted that the key to Apple’s…

  5. Is Apple an Enterprise Gatekeeper?

    · · Research

    Asked by David Emery Q: What’s the potential legal regulatory risk to the Apple enterprise combining both products and services? You can make a case that services growth over top of the monopoly in hardware is an illegal…

  6. Margins or revenue: which matters more?

    · · Research

    Asked by Dave Emery Q: If you had to choose only between expanding gross margins or gross revenue, which one would you choose? Always top line, always. There’s the only thing that matters. The ultimate measure is the…

  7. Why won’t Apple become a cloud company?

    · · Research

    An Office Hours question asked by Fred S., May 1, 2026 Q: Ever since Johny Srouji started talking about Apple Silicon and the power consumption for the performance and the unified memory, and now we’ve seen the Mac mini…