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Apple Management

Will Apple preserve iPhone 18 Pro pricing at 17 Pro levels?

5 May 2026 · Farshad · Nota Bene

History says yes. The global smartphone market is facing structural pressure from rising memory prices. In particular, the spread of AI technology is sharply increasing demand for high-performance memory, tightening…
The Economist Interview: Hints at the future direction of the company

27 April 2026 · Farshad · Nota Bene

“Apple’s new boss needs to restore its magic for the AI era” If Mr Ternus does “nothing but keep the ship on course”, Apple could almost double its number of devices from 2.5bn globally to 4.5bn over the next 15 years,…

Will Apple preserve iPhone 18 Pro pricing at 17 Pro levels?