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Farshad

  1. Predicting Apple’s Biggest Quarter Ever

    · · Research

    As we approach the earnings release for the first fiscal/fourth calendar quarter for Apple, it’s time to look back three months at what the company delivered and guided in the previous quarter. The summary for results…

  2. Hyper Tension

    · · Research

    The iPhone 17 is the 19th generation of iPhone. The Pro Max is the 50th iPhone model and the 2TB version is the 158th variant, not including color variations. The table showing all the previous variants, models and…

  3. The Joy of (new) Numbers

    · · Research

    In the latest, (Fiscal Q3, Calendar Q2 2025) conference call, Tim Cook made a welcome announcement: “We also recently marked a significant milestone. We shipped the 3 billionth iPhone since its launch in 2007.” This was…

  4. The Purpose of the App Store

    · · Research

    According to JP Morgan analyst Samik Chatterjee, citing Sensor Tower, Apple’s App Store revenue for May 2025, increased by 4.9% month-over-month (which compares to an average sequential increase of 2.3%) and an…

  5. The Apple Production System

    · · Research

    Apple’s relationship with China has always been a point of worry for investors. Nine years ago Carl Icahn sold his entire stake in Apple due to China fears. In April 2016 Reuters reported that “Icahn had been a huge…

  6. Contrabrand

    · · Research

    In my last post I asked if tariffs, antitrust remedies, distribution dissatisfaction and non-iOS competition make any impact on how customers perceive the company. Let’s begin with tariffs. Broadly, tariffs are…

  7. Thoughts and Prayers

    · · Research

    It’s not unusual to see articles consisting of lists of reasons why Apple is facing an existential crisis. Agonizing and hand-wringing about Apple been a meme for decades, so much so that it had its own web site, The…