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Apple offers an answer. Since October 2023, Apple has been reporting the average monthly users of the App Store in 27 EU Member States. The reports are updated every six months. I took three samples spanning 2023 to July…
Greater China. As previously reported, China represented 18% of net sales for Apple in the fourth quarter of 2025. This was up from 15% the year before and the third largest reporting segment. The segment grew by 37.9%…
Surveying multiple sources We have a firm hold on the number of active devices as well as the number of iPhones in use. This is due to Apple reporting the data. The latest active device count was 2.5 billion and the…
An update using operating system market share Apple’s performance in China is often noted and scrutinized. During the last quarterly earnings call Amit Daryanani asked: … the other second question I have for you is maybe…
What’s the role of fashion in tech choice? Apple’s iPhone continues to be incredibly popular with U.S. teens, according to Piper Sandler’s latest biannual teen survey. 88 percent of teens surveyed said that they own an…
So far it’s down 44.4% The Apple share count peaked at 26,549,208,000 shares in the third quarter of 2012. Today there are about 14,748,158,000 shares outstanding. The history of the shares outstanding is shown below:…
Apple reached a new milestone We are proud to report that we have a new record for our installed base with more than 2.5 billion active devices. -Tim Cook 2.5 billion active devices follows the announcement of 2.35…
While the commentariat assumes the worst, Apple delivers the best. Last quarter Apple delivered a gross margin of 48.2%. This was above the high end of their guidance range and up 100 basis points sequentially.…
Shocking over-performance. On January 23rd, I provided the following estimates for the quarter: My predicted growth is in the light blue column, the reported growth is in the grey column and my errors are in the last…
On January 12, Eddie Cue dropped a few significant digits on us: The App Store alone saw over 850 million average weekly users globally. Developers earned over $550 billion on Apple platform since 2008. Apple Pay…