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Say hello to MacBook Neo
hello Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price. Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display,…
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Apple unveils new Studio Display and all-new Studio Display XDR
Don’t ask me, my only monitor is an Apple Vision Pro Studio Display XDR is the world’s best pro display, featuring a 27-inch 5K Retina XDR display with a mini-LED backlight, 2000 nits of peak HDR brightness, and a 120Hz…
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Apple announces new MacBook Air with M5 and MacBook Pro with M5 Pro and M5 Max
The high end, the low end and the middle end. The world’s most popular laptop gets even better with the incredible performance of M5, double the starting storage, and improved wireless connectivity, packed into a thin,…
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Apple Q&A, Live: Horace & Ben Bajarin discuss implications of this week’s release
· Farshad · Office Hours
Following Apple Event on March 4, will be broadcasting the inaugural Office Hours as a live Q&A session with Horace Dediu to discuss the implications of Apple’s new announcements. We are elated to have Ben Bajarin join…
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Apple introduces the new iPad Air, powered by M4
There’s more mid in the mid-range. Apple announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance and making it more versatile than ever. Source: Apple Newsroom NB: The most…
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Apple introduces iPhone 17e
Double the storage, same price, higher margins Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup. Source: Apple Newsroom NB: iPhone 17e will start at 256GB of storage…
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Stairway Update
Meet the new low end, same as the old low end, but better. The arrows point out the new 17e price points. They are, of course, a replacement of the 16e but now there are two rather than three. The memory of the base…
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Apple Services in Europe: Scale and Growth
Apple offers an answer. Since October 2023, Apple has been reporting the average monthly users of the App Store in 27 EU Member States. The reports are updated every six months. I took three samples spanning 2023 to July…
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Asymco Bulletin 002 / March 1, 2026
Asymco Bulletin is a digest of all the work we have published for the week ending March 1, 2026. Our first Office Hours interactive seminar and Ask Me Anything questions/answer session will be on March 4th, after,…
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DRAM Shortage Will Cause ‘Seismic Shift’ in Smartphone Market, But Apple Will Be Less Affected
Catastrophic drop predicted Global memory scarcity will cause a 13 percent drop in smartphone sales in 2026, according to IDC. DRAM is in short supply because AI companies are buying huge quantities of high-bandwidth…
