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Theory

  1. Apple Assurance

    · · Research

    Apple is categorized as a vendor of consumer electronics. More specifically, a member of the “Electronic Equipment” industry in the “Consumer Goods” sector. If indeed this is what it’s thought to be selling, there is a…

  2. The one where I offer stock tips

    · · Research

    Let’s say I offered you the option to invest in a monopoly or in a hit-driven company whose survival depends on always finding the next big thing? Which would you invest in? Before you answer, let’s say I offered you the…

  3. Breaking the Law

    · · Research

    For the first time in many years I feel that there is some potential uncertainty in the results Apple will announce. After a period of excellent accuracy (shown in graph below), the company’s guidance has begun to…

  4. Where are Maps going?

    · · Research

    At the 2015 WWDC Apple stated that it receives 5 billion requests per week for its maps service. It also said that Apple maps is used 3.5 times more frequently than “the next leading maps app.” These two data points are…

  5. Is Tesla Disruptive?

    · · Research

    To the analyst, the car industry is a wonderful study. Unlike some other “high technologies,” whose market births and deaths are separated by a few changes of the seasons the automobile industry has been around for well…

  6. Unicornia

    · · Research

    Unicorns typically are valued on the basis of number of users. While they are not yet monetizing those users, their growth and engagement metrics are expected to be off the charts. As there are no revenues (or profits)…

  7. The Battle for The Wrist

    · · Research

    The Apple Watch offers a hierarchy of surfaces onto which software can compete for attention: These surfaces are arranged in a hierarchy where the highest is the most accessible and the lowest is the least accessible. In…

  8. The Watch

    · · Research

    Before its launch, I said that the Apple Watch would be as much a watch as the iPhone is a phone. Recall that when the iPhone was launched it was anchored on three tentpoles, one of which was being a phone and that when…

  9. How will we measure Apple’s Watch success?

    · · Research

    It won’t be easy. The company will not be reporting the Watch segment revenues or (presumably) unit sales and therefore we won’t have an accurate unadulterated view of the business. In addition, the large number of…