My Patrix site
Luxurious
Apple’s new watches are priced in a pattern unlike any of the previous pricing models for Apple products. Previous pricing models for iPhone, iPad, Mac and iPod were typically structured around storage differences. The…
Tag
Theory
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Conversations with Apple’s brand
According to Folkore, in 1981 Apple took out a two page ad in Scientific American which explained that whereas humans cannot run as fast as other animals, a human on a bicycle is the fastest species on earth. Jobs had…
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The Analyst’s Guide to Apple Category Entry
Understanding Apple’s intentions seems to be a popular parlor game and there are many attempts at divining intention from data and market study. These attempts at market research for answers are futile because Apple does…
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Haunted Empire
The “Stupid manager theory of company failure” (and its corollary, the “Smart manager theory of company success” ((As well as the “Smart/Stupid leader theory of national success/failure”))) remains the most popular,…
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The Monopolist
When the Apple Watch will begin sales, there will have been dozens of “smart watches” released. At CES this week at least 56 “wearables” were on display. One could be forgiven for thinking that Apple’s Watch will compete…
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The Innovator’s Stopwatch. Part 2
The adoption curve has been used to categorize adopters into groups by their behavior: innovators, early adopters, early majority, late majority and laggards. This categorization asserts that adoption is function of…
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The Innovator’s Stopwatch. Part 1
At the end of October 2014 about 73% of US mobile users owned a smartphone. In March of 2005 2% of US mobile users owned a smartphone (comScore). In absolute terms the number of users increased from about 4 million to…
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Measuring the Apple Watch opportunity
When the Apple Watch was launched, all eyes turned to the Swiss watch industry. Analysts measured it and asked if it’s big enough to be interesting. Industry observers questioned the competitiveness of an entrant…
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The new iPad. Is it better?
The problem with getting better is that if you’re more than good enough you’re actually getting worse. Improving beyond the point where your improvements can be absorbed is not only wasteful but it’s also dangerous. It…
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The Process of Theory Building
I started working at The Clayton Christensen Institute and my job is to help develop the theory of disruptive innovation. In order to do this I need to understand at least two concepts: I’m more comfortable with the…